There are lot’s of crappy ‘writing for the web’ articles around. This one is actually pretty good.
If you can’t be bothered clicking through and reading some sensible advice then at least read and follow George Orwell’s six rules of writing:
- Never use a metaphor, simile, or other figure of speech that you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive voice when you can use the active
- Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday equivalent.
- Break any of these rules sooner than say anything outright barbarous!